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How to Choose the Right Local Media Endorsement

Having a well-known on-air talent or local celebrity endorse your product or store can add credibility and an established audience. This credibility and established audience comes at a cost. In...

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2 Ways to Protect your Local Media Endorsement

Just as important as choosing the right endorser or spokesperson is knowing how to protect and maximize that investment, and in some cases minimize the damage your endorser may have created. In a...

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